Rubio's Fresh Mexican GrillSM is the innovator in the affordable fast casual fresh Mexican grill segment.
Fresh, flavorful, bold, distinctive Baja-inspired food is the hallmark of Rubio's Fresh Mexican Grill. Rubio's® success was built on the "World Famous Fish Taco" and has grown to include a variety of craveable, grilled foods featuring Mahi-Mahi, shrimp, all white meat chicken, and lean carne asada (steak), slow-roasted carnitas (pork), fresh-made guacamole, and our famous salsas. Headquartered in Carlsbad, California, Rubio's currently operates, licenses or franchises over 150 restaurants in California, Arizona, Oregon, Colorado, Utah and Nevada.
When most college students go away for spring break, all they come back with is a sunburn -- but not Ralph Rubio.
Every spring, Ralph and his buddies would head to the Baja village of San Felipe, where you could camp on the beach for free, catch some rays, and forget about studying. One night, a hungry Ralph spotted a taco shop with an unusual specialty advertised in the window: fish tacos. He ordered one, took a few bites, and was hooked.
Over time Ralph became pals with Carlos, the man behind the counter. Carlos showed Ralph how his fish tacos were made. Ralph went back to San Diego and perfected a recipe of his own.
Several years later with his father Ray as his partner, he opened his first restaurant. Since that day back in 1983, Ralph, with the help of a lot of great people, has sold more than 50 million fish tacos.
Of course, a lot has changed from that original walk-up stand. Rubio's is now Rubio's Fresh Mexican Grill and has over 150 locations featuring a "Fresh & Affordable" menu inspired by Ralph's continued culinary exploration of Mexico. In addition to the World Famous Fish Taco, Rubio's also offers other signature menu items including:
- $1 Carnitas Street Tacos - Authentic slow roasted pork tacos
- Carne Asada Street Tacos - Authentic char-grilled lean steak tacos
- Shrimp Burritos
- Char-grilled Mahi Mahi Fish Tacos & Burritos
- Grilled ChickenChopped Salad - Made with all white meat char-grilled chicken
- The Especial Burrito - Over a pound of flavor
- HealthMex® Tacos, Burritos & Salads - Less than 20% of calories from fat
What hasn't changed is our commitment to quality and freshness.
Fresh-made salsa, beans, guacamole and chips are a cornerstone of Rubio's. Our all white meat chicken, lean carne asada steak, and mahi mahi fish are all char-grilled over an open flame. You even get a fresh slice of lime with every one of our World Famous Fish Tacos.